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October in the olive grove: the harvest as the fastest way among neighbours
When the first presses start up in October, families on the coast and in Istria head to the groves. The harvest is work, but also a social event: whoever helps a neighbour pick once has stopped being new in town.
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Why the harvest is a social event
The Istrian tourist board counts olive oil among the region's central themes, and behind it stands a network of small groves worked by families, often with the help of neighbours and friends.1
The ministry in charge follows the food-and-wine offer in its announcements, where oil holds a special place: behind every medal-winning bottle stands somebody's harvest.2