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Market & data

The season curve: what overnight statistics say about coastal towns

Overnight stays by month are the best public measure of a town's seasonality. The national statistics office keeps these series over long periods, and they show how full a place gets in summer and how empty in winter.

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Where the data lives

The statistics office publishes tourism series with arrivals and overnight stays by month and area, publicly and free of charge.1

The ministry in charge adds seasonal statements, useful as context beside the raw numbers.2

How to read the curve

The ratio of the strongest month to the weakest shows a town's character: where August exceeds November many times over, shops and practices close in winter too.1

Places with a flatter curve, most often larger towns, keep year-round substance: a school, a clinic, open cafés and regular transport.1,2

Applying it to choosing a place

Before deciding on a move, compare your town's curve with the nearest larger town's: the difference shows how much winter will depend on driving.1

  • Monthly series are available on the statistics pages and can be filtered by area.1
  • The ministry's seasonal statements give comparisons with previous years.2